If your offer isn't selling, try this...

We’re so familiar with our offer, we don’t see it with fresh eyes like potential clients do.

Is your sales page, checkout page, email and social copy REALLY showing how amazing your offer is - and why it’s worth INVESTING in?

If your offer is great but not selling, I recommend doing a little audit to look for and remove any friction that’s getting in the way of a YES from your dream buyer.

Here’s how to do it:


🌟Start by making your process CLEAR.


Clients shouldn’t have to guess what they’re getting or how it works. Tell them what’s included, how to book, and the result they’ll walk away with.

For example, instead of saying “Book a session,” say “This 60-minute call will give you a personalised plan to help you (insert transformation).”


🌟Make it EASY to buy.


The less clicks, the better.
Lots of ‘Buy Now’ or ‘Sign Up’ buttons on your sales page

An online calendar link if they’re booking a live session (no email back and forth about your availability)

How to buy might seem obvious to you, but not necessarily to them. Make the next step obvious and tell them exactly what to expect after signing up so they can picture the buying process (and action it) with confidence.


🌟Answer their questions BEFORE they have to ask.


In the FAQs, yes, but also sprinkled throughout your sales and checkout pages, email sequences, and social posts.

Include things like time commitment, refund policy, access length, and return on investment. Confidence comes from clarity!


🌟Give them a reason to buy NOW, not later.

Make your offer a NO-BRAINER- tonnes of value for the price!
Speak directly to the transformation they’ll experience.
Show them what’s possible in the next few months, and what they’d be missing out on if they don’t act now.
Let them see themselves winning with your help instead of staying stuck where they are now.
Offer a coupon or bonus for fast action takers.

The easier it is to say yes, the more people will! 

Want help making sure your sales page takes care of the heavy lifting for you?


🎁 Come find me on Instagram, comment SALES and I’ll send you my free Optimised Sales Page Checklist.


#salespage #worklessmakemore #simplifyyourbusiness #salesstrategy #smallbusinessowners