How to price your services without second-guessing yourself

You don’t want to charge too much and scare clients away, but you also don’t want to undervalue your time and effort!

Here’s how to price your services confidently, without overthinking every decision

1. Start with the Value You Deliver

Instead of basing your prices on what others charge, focus on the results you help your clients achieve.

What transformation will they experience?

How will their life or business improve?

When you price based on the value you provide, your offers feel more aligned and justified.

2. Factor in Your Time and Expenses

Your pricing needs to reflect the time, energy, and resources you put into delivering your services. Don’t forget to account for:

• Prep time

• Admin work

• Tools or software subscriptions

• Ongoing support

If you’re undercharging, you’re likely not covering these hidden costs, which leads to burnout.

3. Test and Refine

Pricing isn’t set in stone. If you’re unsure, start with a price you feel comfortable with and adjust as you go.

But as you get better at your work, pay attention to client feedback and demand, and raise your prices accordingly.

4. Own Your Price with Confidence

Your pricing reflects your confidence and belief in your services. If you’re second-guessing yourself, it will show.

Shift your mindset from “Am I worth this?” to “I know the value I bring, and I’m excited to help my clients achieve great results.”

When you price your services with clarity and confidence, you attract clients who respect your time, value your expertise, and are ready to invest in themselves.

Next Step: Make that monthly income goal consistently!

Come find me on Instagram and I’ll send you the link to my video “10K months as a service provider with work / life balance”