How to add scarcity to your offer without being pushy

Scarcity makes people take action, but it can feel uncomfortable to add it to your offers if you’re worried about coming across as pushy or salesy.

Here’s how to use scarcity in a way that feels authentic and aligned with your values:

1. Use Real Deadlines

Instead of making up a deadline, use a real one. This could be a limited enrolment period, a bonus that’s only available for a short time, or a date when prices will increase. Be clear and transparent.

2. Highlight Limited Availability

If your offer includes 1:1 time or customised feedback, let your audience know spots are limited. This shows them the value of your time and encourages them to act before spaces fill up.

3. Offer Time-Sensitive Bonuses

Add a special bonus for those who sign up within a certain timeframe. This creates urgency without pressuring people to make a rushed decision.

4. Be Honest About Why Scarcity Exists

Explain why you have a deadline or limited spots. People appreciate honesty, and it builds trust.

Scarcity isn’t about tricking people into buying. It’s about creating urgency in a way that makes sense for your business and your audience.

If you’re not sure how to word the scarcity in your offers, you can use my copy template and tweak it - come find me on Instagram and I’ll send you the link!