Here's the difference between low ticket and high ticket buyers (it's good news)

t’s not just about the price. It’s about how they approach solving their problem.

Low-ticket buyers:

• Want a DIY solution they can figure out on their own.

• Prefer self-paced courses, templates, or ebooks.

• Are price-conscious but willing to invest in resources.

• Need to see clear value & quick wins before they buy.

High-ticket buyers:

• Want personalised support & accountability.

• Prefer done-for-you services, coaching, or masterminds.

• Invest because they want the fastest, most tailored solution.

• Need to see trust, credibility, and social proof before saying yes.

The best business model is one that serves BOTH.

Sell a low-ticket version of your offer for DIY buyers.

Sell a high-ticket version for those who want more guidance.

This way, you never have to turn potential customers away.

Want to structure your offers so you can serve both? My free High/Low Ticket Toolkit walks you through it.

Come find me on Instagram and I'll send it to you.