Embracing the power of creativity in business

We’re talking about creativity today because creatives are often undervalued and restrained.

People think being creative is a soft skill, a nice thing to do but don’t consider it a business builder - and they’re wrong.

Whether you work for yourself or for a company, your creativity is one of your most powerful assets.

Companies and corporations suffer from high turnover, lack of job ownership and loss of profits because they focus on enforcing how someone else did the job before the new hire and stifling all ability to let employees adjust their job to work better individually, providing higher efficiency, pride in their work and overall happiness with their job.

Employees are humans, not machines.

And for business owners, creativity is a must if you’re looking to stand out and really connect with your customers. The ability to think outside the box can transform your brand, making it more relatable and memorable to your target audience.

Embracing creativity leads to innovative approaches to marketing, product development, and customer experience , not to mention increased engagement and loyalty. In a marketplace where consumers are bombarded with choices, letting creativity lead the way is your best strategy to capture attention and drive your business success.

My podcast guest this week Paul Pape Designs is on a mission is to inspire and empower Creatives with the tools they need to be successful, and to teach corporations to embrace the creativity of their employees!

Paul Pape is a seasoned artist, designer, and entrepreneur with over 20 years of experience in the creative industry. Paul’s journey began with a passion for education stemming from a need to escape an abusive childhood. Eventually, he found his way to design and fabrication, which led to the creation of thousands of personalised products for clients worldwide.

In recent years, Paul has pivoted to empowering fellow Creatives, sharing his expertise and insights to help them transform their passions into successful businesses. As a speaker, educator, and mentor, Paul inspires others to unleash their creative potential and find fulfilment in their personal and professional lives.

Tune in as Paul and I talk about the turning point that made him realise his passion for helping others tap into their creative potential, how he adapts his approach to creativity and empowerment to fit the unique needs of diverse clients, some common misconceptions about creativity in the business world, and how to figure out what to charge when you’re a Creative!