4 basics of client attraction & how to stand out

You started your business, you created your offers, you’re ready to change lives… now you just need paying clients!

If you’ve ever launched an offer to crickets, you’re not alone.

We start our own businesses because we’re passionate about what we do and we’re highly skilled at it - but we’re not always natural marketers. In fact, for a lot of us, we’re really uncomfortable doing it.

There can be quite an emotional attachment to the sales process, especially when you’re in your first 1-3 years of running your business. It feels really personal to put yourself out there and talk about how great your offers are, and that’s before you even mention the price and ask for the sale!

And it takes a LOT of time away from the parts of your business you actually enjoy - but without paying clients, you don’t have a business, so you’ve got to do it, no matter how much you hate it.

The good news is, booking clients doesn’t actually have to be as hard as we’re making it.

Once you’ve got a process or system sorted, it can take care of client attraction for you and give you a bit of a breather personally. Things are easier when you have a how to to follow!

And my guest today is going to walk you through the basics of client attraction so you can stand out and your ideal customers can find you and book you much more easily!

Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider.

She helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.

She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in The Marketing Hub Facebook Group.

She’s been named as one of the Top 25 Coaches in Chicago & one of the Top 6 business podcasts for health coaches. Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups.

Hailey’s philosophy is you can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.

Listen in as Hailey and I chat about why entrepreneurs, coaches and service providers struggle to get clients, her simple way to attract clients, and how can we stand out from our competitors when positioning ourselves and our offers to potential clients!