3 things to include in your offer that make it an easy yes!

If people are hesitating to buy, it’s not because your offer isn’t great!

More likely, it’s because they’re not 100% sure it’s the right fit for them.

Here’s how to make your offer a no-brainer for your ideal client:

A Clear & Specific Outcome

People don’t buy features, they buy results. Instead of listing everything included in your offer, focus on the transformation they’ll get.

Instead of:

“Includes 4 calls, a workbook, and email support”

Try:

“Get a step-by-step plan to book your first 5 clients in 30 days”

A Simple, Low-Risk Decision

People love clarity. If your offer feels complicated, they’ll hesitate.

Make the next step easy by:

Having one clear call to action (Book now, Sign up, Download)

Offering a risk-reversal (money-back guarantee, trial period, or clear refund policy)

Answering common objections upfront (time, cost, results)

Social Proof That Builds Trust

Your potential buyers want to see proof that your offer works before they commit.

If you don’t have testimonials yet, use:

Case studies from your own experience

Screenshots of feedback from happy customers

A guarantee or a results-based promise

The simpler and clearer your offer, the easier it is for someone to say, “Yes, this is for me!”

Need help setting up a high-converting sales page? My Optimised Sales Page Checklist walks you through exactly what to include so your page does the selling for you.

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